ORNUM: Who We Are
Apparel designed by players, for players—engineered for the course and beyond.
From Tour Life to Game-Changer
After 15+ years grinding through pro golf—from the mini tours to the majors—Jack Munro saw the gap: golf apparel that actually works for the players living the hustle. Ornum was born not in a boardroom, but in the locker room. It started as a side hustle to make ends meet—and turned into a movement. Every piece we make is designed through lived experience: breathable, sharp, and built to move through 18 (and beyond).
Our Mission: Gear for the Grind
We build golf apparel that works as hard as you do—fusing performance, comfort, and style.
But we’re more than just a clothing brand. Ornum is a platform for the next wave of professional players. Through affiliate partnerships and sponsorship syndicates, we back rising talent—because we know the hustle firsthand.
Backing the Future of Golf
We partner with up-and-coming pros through our unique affiliate network and syndicate model. These players aren’t just wearing Ornum—they’re shaping the future of the game.
Want in? Find out more on our Backing the Grind Player Program.
Player-Powered
Designed by those who live it.
Performance-Driven
Tested to hold up under pressure.
Community-Backed
Supporting the next generation of golfers.
Wearable Everywhere
From the first tee to the 19th hole.
THE STORY
Behind the ORNUM Mark
Ornum is Munro, backwards — a quiet nod to our founder's own journey, but also a way of signalling that we’re here to flip the script on what golf apparel can be.
The Scottish roots run deep: golf was born on Scottish soil, and Munros — the country’s tallest mountains — have long symbolised the kind of grit and endurance it takes to reach the top.
That spirit is baked into every detail of our brand.
Our logo features an M-shaped mountain, symbolising the long climb every golfer faces: the challenge, the setbacks, the constant work to get better. It’s surrounded by a circle — the O of Ornum — representing the ball, the hole, the endless loop of the game we love.
For us, this mark isn’t just a design. It’s a badge of belonging for players who know the grind, respect the game, and embrace the highs and lows that come with chasing their own greatness.